By now, it’s no secret – doing good business often means having a negative impact on the environment. No industry is exempt from that fact – but no industry, barring the fossil fuel industry, is exempt from the possibility of real, positive change.
More and more businesses are embracing that fact – the ability to break new ground, and offer customers the opportunity to be a part of progress, rather than contributing to the issue as it unfolds. As customers, we are getting more conscious of brands that are authentic in their pursuit of sustainability – and, thankfully, many businesses are responding to that awareness.